ROME—Ferrari said on Tuesday it would partner with Qualcomm Technologies to use the San-Diego based group’s premium product, the Snapdragon chipsets, to accelerate the sports carmaker digital transformation. The deal will involve both its road cars and its Formula One racing team and the first common projects, including the so-called digital cockpit, have been already…
Ferrari and Qualcomm Team Up for Tech Projects for Road, Racing Cars
Ferrari Unveils New Organization and Top Team to Face Electrification Challenge
MILAN—Ferrari’s new chief executive on Monday unveiled a new organization and leadership changes aimed at sharpening its technology focus and product exclusivity as the luxury sports car maker embraces electrification. Benedetto Vigna, a tech industry veteran and a former top executive at chipmaker STMicroelectronics, took the CEO role in September with a task to drive…
Ferrari Partners With Blockchain Company Velas in Multi-Year Deal
Ferrari has signed a multi-year agreement with Velas Network, a Swiss company involved in blockchain technologies and cryptocurrencies, to create digital content for the iconic Italian luxury sports car manufacturer. Based on the deal, Velas Network will be a premium partner of the automaker starting next season. Velas will be the title sponsor of the…
VIDEO Time-Lapse: Carpenter Dad Builds Drivable Wooden Bugatti for Son—and It Goes Viral
In the age of social media, craftsmen and artisans have been made into unlikely stars, thanks to YouTube and DIY viral videos. The novelty of wood carving has made one Vietnamese man famous when he started crafting ultra-expensive supercars out of oak. He recently modeled the world’s most expensive road racers, the Bugatti Centodieci—worth a cool…
Rewind, Review, and Re-Rate: ‘Ford V Ferrari’: Delivers Right Up to the Final Checkered Flag
PG-13 | 2h 32min | Action, Biography, Drama | 15 November 2019 (USA) I’ve never been a huge fan of racing films. I’m not a gearhead and don’t watch racing as a sport. The goofy, unrealistic car-action stunts and the shallow storylines of perhaps the longest-running racing series—“The Fast & Furious” franchise—hardly did anything to change…
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