By David Wagoner The saying goes that when you do what you love, you’ll never work a day in your life. But when your clients love what you do, you’ll find yourself in a position to unlock the most powerful form of marketing that exists: the word-of-mouth referral. Word-of-mouth referrals can be difficult to generate, capture, and quantify, so perhaps it’s not surprising that most business owners aren’t focused on building up their word-of-mouth revenue streams. But client referrals are a tremendously powerful source of leads and potential revenue. My partner and I built a successful digital agency exclusively through word-of-mouth referrals for years. And whether you manage a retailer or a service-based business, there are a number of compelling reasons that you should be leveraging referrals to grow your business as well. Related: 3 Simple Steps to Grow Your Business Through Referrals People Overwhelmingly Trust Word-of-Mouth Referrals According to …