Content marketing has become increasingly common nowadays. Brands today understand that their consumers want something more from businesses—they want value and engagement. A great way to do that is by creating and publishing various forms of content. But how can we be sure that the content we are creating will interest our viewers? The digital…
Digital Marketers Should Be Aware of These 3 Email Security Threats
By Roman Daneghyan Global email users are estimated to reach around 4.6 billion in 2025, and digital marketers are reveling in that news. Email marketing continues to be one of the highest ROI [return on investment] communication channels in 2021, and that fact does not seem to change in the near future. In parallel to…
Why Gratitude Is the Best Marketing Plan Ever
By Tracy Tilson If you’ve ever spent any time on LinkedIn over the past year, you’ll find it stuffed with search queries looking for the “best” marketing and client acquisition programs. Instead of another cookie-cutter corporate messaging strategy filled to the brim with buzzwords, imagine if our marketing plan focused on a very simple practice:…
Why Local Marketing is a Startup’s Best Friend
Marketing is tough for new startups, especially those that have an absence of experienced marketing-related leadership. You’re already juggling dozens of important priorities and trying to maintain a grip on your fragile customer base; on top of that; you have to review your marketing priorities and keep a balanced budget despite minimal access to capital…
Why 2021 Should Be the Year Challenger Brands Embrace Trust
By Rahul Raj When you’re building a challenger brand, trust is vital. No matter your sector, specialism or size, trust is a foundational pillar to growing any business. As of April 2021, American trust in the government sits at a low 24 percent. In 2020, 85 percent of people wanted brands to solve their problems…
How Much Should You Diversify Your Marketing Strategies?
One of the most common pieces of advice to new investors is to “diversify your portfolio.” Essentially, this means investing in a wide range of different asset classes and getting exposure to many different markets at once. This way, you improve your resistance to risk and volatility, you minimize your potential losses in the wake…
Did You Forget the Ketchup in Your Marketing Strategy?
By Nicole Bernard Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right? It was a beautiful summer day, and we were all excited because we all love hamburgers. We really don’t eat them a ton, so when we do, we’re excited. Anyway, we got everything together, got…
How to Start Using Email to Market Your Small Business
By Liviu Tanase The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies. Despite recognizing its potential, many small business owners find email marketing daunting. How do you choose the…
How to Create a Winning Content-Marketing Strategy in 2021
By Alex Thomas Content forms a vital component of your company’s online marketing approach. But to truly excel at delivering content that aligns with your business goals, you must do more to stand out from the crowd. You need a content-marketing strategy that enables you to have a strategic, long-term vision of what you are trying…
5 Low-Budget Marketing Ideas for Bootstrapped Startups
By Lynn Power Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we all know, is necessary to grow. The good news is that there…
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