Commentary It was not supposed to be this way. The idea within Anheuser-Busch was that its traditional buyers were a given, a clan to be taken for granted. The whole point of marketing, as it is taught in the high-end schools (as if professors know about this stuff) is that reaching new and underserved markets…

Purpose-driven adverting focuses on promoting a brand’s social or environmental values or purpose rather than solely promoting its products or services. Purpose marketing aims to align a brand with a cause or value that resonates with consumers, build brand loyalty, and increase sales. Purpose marketing permeates television and digital advertising. But is it effective? Does…

General Motors said on Tuesday its global chief marketing officer Deborah Wahl had decided to retire effective March 31. The Detroit automaker is one of the largest U.S. advertisers spending $3.3 billion in 2021 on advertising and promotions, according to its annual report. Wahl, a former chief marketing officer at McDonalds who held marketing jobs…

Had it not been required to graduate, I would never have taken the class titled simply: Philosophy. Abstract thinking makes my head hurt. That’s why I felt a headache coming on when I heard television psychologist Dr. Phil say on his show, “There is no reality, only perception.” In a flash I was back in…

LONDON—Almost all parents and pregnant women in China, Vietnam, and the UK are exposed to “aggressive” formula milk marketing campaigns that breach global rules set up after scandals more than 40 years ago, according to a new report. The marketing techniques can push women away from breastfeeding and include everything from giving free samples, to…

After trailing around 17 local fast-food joints looking for a job, and being rejected by all of them, a Missouri teen decided not to give up and instead change his track. “It got pretty tiring,” Jonathan Bell, 17, told The Epoch Times. “So that’s when I decided to start my own thing.” Bell, a full-time…

By Jessica Wong The past two years have shaken up businesses across all industries. They have also changed the way owners and marketing professionals plan their strategies and activities for the year ahead. As 2022 promises to be a post-pandemic year, marketers need to get ready now for a fast-changing environment. Successful marketing and advertising…

By Henny Yeshanew Emails are back! Who uses email marketing in the era of social media marketing? You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear from businesses via email. Now how do I know all that? Well, I’m in my…

By Tom Puthiyamadam The global pandemic brought us disruption, heightened anxiety, and a permeating uncertainty no one saw coming. However, there have been silver linings: new ways of working, more time with family, and a true pause to reflect on how we do business in this brave new digital world. The pandemic also ushered in…

BOSTON—A unit of French advertising company Publicis Groupe SA on Friday lost a bid to dismiss a lawsuit by Massachusetts’ attorney general claiming it helped OxyContin maker Purdue Pharma LP fuel the U.S. opioid epidemic. Publicis Health had called Attorney General Maura Healey’s lawsuit an unprecedented attempt to sue an advertising agency over a manufacturer’s…