In the last 25 years, imported wine has become fascinating for many American wine lovers.
Starting about 2003, we began buying more imported wines than in any prior year, and one reason was that millennial wine lovers, who were just reaching the legal drinking age, fell in love with the diversity we began to see in reasonably priced wines from Europe.
European wine reached such a strong position in the U.S. market in 2003 that it represented one bottle in every four sold here. A reason for that was that several wine-making nations took huge steps to appeal directly to the American wine consumer….