Apple Inc. and Peloton Interactive Inc. may appear to be a good match to some but the tech giant will not acquire the latter, journalist Mark Gurman said in his latest newsletter. What Happened As Apple treads further into fitness, it could help Peloton, but doing so would be an “unnecessary and pricey headache for Apple,” said Gurman. The journalist who focuses on the Tim Cook-led company broke Peloton into two components—hardware and software. Apple will not gravitate towards Peloton’s hardware as the company’s products such as stationary bicycles and treadmills are expensive to manufacture and have low margins, they are also heavy and costly to ship, and their upgrade cycles do not match those of Apple’s own offerings, as per Gurman. The iPhone maker also doesn’t need Peloton’s technology, according to Gurman as it has its own software like Fitness+. “Peloton has been lauded for its patent portfolio, but I …
Why This Expert Thinks Apple Will Never Acquire Peloton: ‘Unnecessary and Pricy Headache’
February 4, 2022
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