Commentary
For those following the Bud Light fiasco, one would expect a quick and dramatic turnaround to save the brand and the whole company from oblivion. It has faced a consumer backlash for the ages, one that has even driven the company to buy back its own product. Retailers stuck with surpluses are nearly giving it away for free. And yet, in most places in the country, you can see the stuff stacked high on the shelves plastered with on-sale tags.
But such turnarounds are not so easy. In the midst of a real calamity, the beer announced for Pride Month a new partnership and $200,000 grant to “the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body for LGBT-owned businesses … to continue supporting economic opportunities and advancements for LGBTQ+ Americans and business owners across the country.”…