By Tracy Tilson If you’ve ever spent any time on LinkedIn over the past year, you’ll find it stuffed with search queries looking for the “best” marketing and client acquisition programs. Instead of another cookie-cutter corporate messaging strategy filled to the brim with buzzwords, imagine if our marketing plan focused on a very simple practice: gratitude. Studies show that gratitude is a major win-win for both the giver and receiver. However there’s a caveat—it has to be authentic. So now what? It’s all well and good to talk about gratitude as a concept or an idea, but it’s only effective if it’s practiced with intent. Where do we start? 1. Start a “Gratitude Inventory” List Gratitude is something that can be practiced in any moment of the day, for any reason at all. But, if we’re trying to cultivate a mindful attitude of gratitude towards other people, then it can …
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