The Biden administration has rolled out a new strategy meant to reduce suicides among veterans and active military personnel that includes a campaign on safe firearm storage. The White House announced Nov. 2 a coordinated effort between the Departments of Defense, Health and Human Services, Homeland Security, Justice, and Veterans Affairs to promote “lethal means safety” and increase suicide prevention care and research. The campaign will include paid media promoted on social media and search engines; training for crisis responders, health care professionals and others; toolkits; and state-level maps to show where firearms can be stored outside of a gunowner’s home. The new document reads: “Efforts must extend beyond calls for public education campaigns and include policies and programs designed to change behaviors among leaders and supervisors, peers, family members, as well as health and social-service providers.” According to a study cited in the document, 25 percent of suicide attempts …