Reassuring logos and label claims on meat substitutes may offer a comforting image. However, in today’s strange world of food-processing technology, marketing wizardry, and chronic diseases, it’s more important than ever to make informed food choices.
When it becomes popular to avoid certain items or ingredients, the food industry responds with a substitute that simulates the real thing. Sometimes, the products that come out of that effort bring their own problems.
“Remember, the front of the label is food marketing at its cleverest. It’s designed to seduce you into an emotional purchase and then trick you with misleading claims,” functional medicine physician Dr. Mark Hyman says in a video on his website….