Western Australia (WA) has launched a $185 million marketing campaign to reconnect the state to the world once the state’s borders reopen, including incentives to woo back tourists and international students. It came as Australia announced it would delay reopening borders until Dec. 15 in the wake of new Omicron cases. Premier Mark McGowan said the state would further ease border restrictions around late January or early February once it achieves 90 percent of its population are fully vaccinated. “The virtue of our careful and cautious approach means Western Australia now has a new brand of safety, stability and strength, and we will use that brand to market ourselves to the world,” he told the Committee for Economic Development of Australia event. A $65 million aviation fund will go towards marketing the state to international students, international and interstate tourists, and tourism agents in a bid to tout WA as …