MILAN—Nine months after taking the top job, Ferrari CEO Benedetto Vigna will be expected this week to explain how the carmaker will preserve its cachet—and top tier prices—in a future of electrified cars.
The Italian luxury sports carmaker is set to unveil its much awaited business plan on Thursday, heading into the new era of cleaner, silent and electric mobility.
That is a particular challenge for the likes of Ferrari, which built its brand over decades by perfecting the roaring and super powerful engines that drive its cars.
A tech veteran with 26 years of experience in the semiconductor industry, Vigna, who started at Ferrari last September, is tasked with marrying innovation with tradition….