Americans who consume domestic wines on a regular basis are always looking for decent values, if not bargains, and what they choose depends on how they consume wine.
Those who are satisfied with any generic white wine, or even a generic red (such as burgundy with a lowercase b) probably will be satisfied with any of the boxed wines we see in supermarkets. But once you begin to look at varietal wines, most people seek something slightly more distinctive.
If it really doesn’t make a difference whether you’re interested in a chardonnay, a zinfandel or something else, there are usually plenty of choices in the $7 to $10 price category, which is where decent wines begin to show up. Yes, it’s possible to pay less than $7, but chances are the choices won’t be particularly appealing to anyone seeking varietal correctness….