Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported.
The million-dollar mark is expected to be hit after only being in business for less than two weeks, as consumers put their dollars where their values lay.
Retail sales of Bud Light have crashed as calls for a boycott have been heeded in the weeks following the brand’s partnership with Mulvaney, according to a Beer Business Daily report.
Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double-digit percentages during the first two weeks of the Mulvaney controversy. Sales of Bud Light cases fell 10.7 percent for the week ending on April 8 and plunged by over 21 percent for the week ending April 15….