Child influencers on social media platforms fell out of the protection afforded by employment laws, a select committee of British MPs said.
The Digital, Culture, Media, and Sport (DCMS) Committee urged the government to bolster the advertising and employment laws to bring influencer culture into scope.
In a report published on Monday, the DCMS committee said the rapid growth of influencer culture “exposed a number of regulatory gaps, particularly around advertising disclosure and protection for children, both as influencers and viewers.”
The committee said it heard concerns during its inquiry into influencer culture that some child influencers are being exploited by parents and family members seeking to make money in the lucrative market. Some content can also affect the children’s privacy and pose security risks, the committee said.
…