New rules may be introduced in the UK to regulate streaming platforms such as Netflix, Amazon Prime Video, and Apple TV+ so their content will be more in line with those broadcast on TV. The Department for Digital, Culture, Media, and Sport (DCMS) launched a new consultation on Tuesday, asking for public opinions on how to regulate video-on-demand (VoD) services. The DCMS said it’s seeking to protect UK audiences from “harmful material”  and to level the regulatory playing field between streaming platforms and traditional UK linear television channels. The department said some streaming platforms have taken “welcome” steps to introduce their own standards and procedures “but the extent of these measures varies across services.” “Age ratings are also inconsistent and sometimes non-existent,” the statement added. Culture Secretary Oliver Dowden said that the government wants to “give UK audiences peace of mind that however they watch TV in the digital age, the shows they enjoy …