A total of 39.4 percent of Canada, or nearly one in five, report they are likely to purchase plant-based food products within the next 6 months, according to a survey conducted by Dalhousie University’s Agri-Food Analytics Lab.
Sylvain Charlebois, director of the Agri-Food Analytics Lab at Dalhousie University whose group performed the study, says the numbers are higher than he expected, but prices of the products remain high.
“The market- and plant-based products clearly remain a work in progress, but the price is unsurprisingly the biggest hurdle for the category,” he said.
The cross-country survey, which was conducted in April with 5,507 respondents, examined how Canadians perceive and buy plant-based products following years of “very aggressive marketing campaigning.” The survey found that 34 percent of Canadians had consumed plant-based meat in the last year with 31 percent having done so in the past week, and 20 percent having done so a few times per month….