Political ads will once again be a source of revenue for Twitter following the social media platform’s Jan. 3 announcement that it would be loosening its restrictions on cause-based and political advertising.
“We believe that cause-based advertising can facilitate public conversation around important topics,” Twitter noted Tuesday in a statement. “Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.”
“Moving forward, we will align our advertising policy with that of TV and other media outlets,” the company continued. “As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We’ll share more details as this work progresses.”…