The Conservative Party needs to win over the “shy capitalist” millennial generation, in order to secure their vote in the next general election, a report has warned.
A new study (pdf) from centre-right think tank Onward surveyed 8,000 people across the UK, identifying their voting intentions and the issues they prioritise.
Only 21 percent of millennials, identified by the study as those aged between 25 and 40, would vote Conservative in a general election tomorrow. The report said that 31 percent of millennials think the Tories are “dishonest,” and 24 percent deem the Conservatives “incompetent” and “out of touch.”
A total of 62 percent believe that the Tories “deserve to lose the next election,” compared to 45 percent who would vote for the Labour Party….