The federal Conservatives are questioning the Liberal government about its ties with the global consulting firm McKinsey & Co. after a recent report alleged the company previously pitched a drug company on methods to boost its sales of highly addictive opioids in Canada.
McKinsey sent a confidential memo in March 2014 to Purdue Pharma saying that it was looking forward to “supporting” Purdue to help it “better target and reach high-potential prescribers,” according to a Globe and Mail report published on June 19.
The memo, titled “Identifying Growth Opportunities in Canada,” also said that McKinsey was looking to increase the motivation of Purdue Pharma’s pharmaceutical sales representatives by looking at “what opportunities exist to change incentive compensation to better align the sales force goals to company objectives.”…