The top marketing executive for Bud Light parent Anheuser-Busch InBev won the “Creative Marketer of the Year” award, despite costing the company $20 billion over its recent transgender fiasco.
Bud Light has lost billions of dollars in revenue due to massive boycotts after the beer company decided to pair the brand with transgender activist Dylan Mulvaney, who claims to be a woman.
A marketing campaign by the company had Mulvaney posting images and videos touting Bud Light.
The beverage lost its place as the best-selling beer in America in May, according to the latest sales figures, due to a backlash from its conservative base….