Toile de Jouy: French By Design Some might not recognize the name, but view the iconic pattern and you will know it in an instant. Whether it’s from your old aunt’s wallpaper, a five-star Normandy hotel’s boutique suite, or a porcelain plate, the French aesthetic is iconic. The birthplace of the famous fabric pattern Toile de Jouy is Jouy-en-Josas. The small town is located just 7km from Versailles Palace, which presumably explains why the Oberkampf linen factory that first produced the pattern on cotton received royal accreditation. Toile is a detailed decorative print on linen cloth that features repeating, monochromatic illustrations of pastoral scenes. The proper name of Toile is Toile de Jouy which means “cloth from Jouy”. This printed French fabric gained popularity in the late 18th century. The romantic, pastoral patterns are printed in a single color, usually blue, black, or red on unbleached woven fabric. The factory produced more than …