By Entrepreneur Staff Within the marketing tools, the slogan is one of the most powerful, as it helps to increase the levels of recall in consumers and differentiate yourself from the competition. Its origin comes from a Scottish Gaelic word that means ” battle cry.” For a slogan to be successful, you must be clear that it will represent a constant reminder of what your business does. The success of a slogan is seen when customers or prospects repeat it over and over again. A good slogan must contain a maximum of eight words, must clearly identify the product or service, and highlight the benefits that make it special. It is a phrase that captures, defines, and synthesizes in a few words the conceptual idea of your product or service. Here are some tips when thinking about your new slogan: Highlight Your Properties Compared to the Competition Think about what are the elements …