By Francisco García Pimentel What makes a speech effective, powerful, and inspiring? We start with one of the great modern ones: Steve Jobs, founder of Apple and Pixar, communication genius, geek guru, and turtleneck enthusiast. Despite the fact that its product introductions are legendary in their own right (the iPod in 2004 broke three different industries), Stanford’s commencement address takes the cake for being the most viewed and the most shared. In it we enjoy a Steve Jobs that you can rarely see: open, human, natural, and, above all, de-stressed. You can see the full speech here: Stanford’s speech is a masterclass in public speaking and storytelling and contains some of his most quoted lines. How does it work? We go step by step. The First Seconds Establish Ethos, Mood, and Expectations The first few seconds in a speech are absolutely crucial. Rather than attract attention with a joke or comment, what you want …