By Liliana Pertenava
Who is Elon Musk? Is he an entrepreneur? An immigrant success story? A Twitter troll? Labels are important, because they give us context for what to expect from a person.
Musk most recently earned the title of the richest person on earth, but I’d argue, “most influential person on Earth” might be more fitting. Musk’s influence is not a fluke. It’s a result of deliberately subverting norms and challenging expectations at every turn.
Though financial resources differ greatly among entrepreneurs, a calculated media strategy is something every entrepreneur can add to their toolkit. Let’s unpack Musk’s rise to fame, from his publicly celebrated business successes to his Twitter game, to see how any entrepreneur can take a note from Musk’s playbook.
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