Canadian department store Zellers hopes to make a comeback next year, a decade after the discount chain shuttered most of its locations., brand owner Hudson’s Bay Co. said Wednesday.
Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson’s Bay department stores across the country in early 2023, HBC said.
The relaunched discount retailer will offer “a digital-first shopping journey that taps into the nostalgia of the brand,” the company said.
“We know how special Zellers is in the hearts and minds of people in Canada,” said Adam Powell, Zellers’ chief business officer. “Zellers is a brand deeply rooted in the Canadian experience.”…