Tech companies hire rooms full of highly intelligent people to figure out how to best design their product to exploit the features of your brain’s reward systems.
Their mission is to cause habitual addictive behavior. This process is called reward prediction error (RPE) encoding and features a neurotransmitter called dopamine.
In a 2018 interview, former VP of Facebook responsible for user growth, Chamath Palihapitiya, spoke on dopamine feedback loops that he regrettably helped develop for the social media platform.  “The short-term, dopamine-driven feedback loops that we have created are destroying how society works. Social media companies are exploiting the psychology of people for making a profit,” Palihapitiya said….