NEW YORK—Target Corp. has begun carrying Bobbie brand infant formula in some stores this week and the vast majority of its locations will be selling the product by September, as the national shortage persists.
Bobbie, which has previously sold to consumers exclusively through its website, has increased its manufacturing output over the last few months by more than 30 percent, and is hoping to expand production further, Chief Executive Laura Modi said in an interview.
“We are prepared for this, and have enough inventory to show up on shelves across the country,” Modi told Reuters.
Target currently has online and in-store limits on how much formula shoppers can buy. Bobbie formula will be available on Target’s website this month. Target has roughly 1,900 U.S. stores….