As corporate culture goes woke, conservative Americans have punched back. Thanks to organizations like Consumers Research, which examines the actions of corporations and alerts customers if companies go woke, consumers can support businesses that respect and share their values. For example, Bud Light has recently experienced a loss in sales due to its transgender collaboration….
Companies Go Woke, Consumers Fight Back With Their Wallets
April 18, 2023
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IN-DEPTH: Can Budweiser’s New Pro-America Ad Fix Transgender Controversy? Beer Drinkers Doubt It
CAMPE VERDE, Ariz.—The idyllic setting is the American heartland as the morning sun peeks above a misty golden wheat field when suddenly, a lone Clydesdale comes galloping in—bold, majestic, exuding strength and determination. The narrator for the new Budweiser beer commercial is a middle-aged male, his voice gritty and self-assured. “Let me tell you a story…
Conservative Alternative to Amazon Growing ‘Exponentially’ as Customers Ditch Woke Companies, Says PublicSq CEO
PublicSq, the conservative Amazon alternative that promises to connect “freedom-loving Americans” with businesses that align with their values, has been gaining traction among consumers seeking an alternative to the Jeff Bezos-owned online retailer, according to its CEO. “It has grown exponentially,” the San Diego-based company’s CEO and founder Michael Seifert told Fox News on April 17….
DeSantis Backs Bud Light Boycott
April 18, 2023
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Florida Gov. Ron DeSantis on Monday urged people to continue boycotting Bud Light amid the company’s controversial promotion of transgender influencer Dylan Mulvaney. DeSantis told political commentator Benny Johnson that he would not be drinking Bud Light because he didn’t want to enable “woke companies” and their aims of “trying to change our country, trying…
DeSantis Joins Bud Light Boycott
April 18, 2023
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Bud LightBusiness & MarketsCompaniesFloridaPoliticsRegional & State NewsRepublicansron desantisSocial IssuesState NewstransgenderUSUS News
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Florida Gov. Ron DeSantis on Monday urged people to continue boycotting Bud Light amid the company’s controversial promotion of transgender influencer Dylan Mulvaney. DeSantis told political commentator Benny Johnson that he would not be drinking Bud Light because he didn’t want to enable “woke companies” and their aims of “trying to change our country, trying…
ANALYSIS: From Bud Light to Disney, How Left-Wing Causes Are Infiltrating Corporate Advertising
April 17, 2023
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Anheuser-Busch’s controversial sponsorship of trans influencer Dylan Mulvaney in an advertising campaign for its beer brand Bud Light is just the most recent example of corporations championing progressive causes—and then having to backpedal when they discover that the message proves divisive. In an attempt to quell a backlash among Bud Light drinkers, Anheuser-Busch CEO Brendan…
Budweiser’s New Pro-America Advertisement Sets Social Media Ablaze Amid Mulvaney Controversy
In what appears to be an attempt to win back the audience that was angered over Bud Light after its endorsement deal with transgender activist Dylan Mulvaney, Anheuser-Busch launched a new patriotic advertisement with its most iconic image. The advertisement, released Friday on social media, shows a Clydesdale horse—used for decades by Anheuser-Busch and Budweiser—walking past the…
Is the Bud Light Disaster a Turning Point?
April 17, 2023
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Alissa Gordon HeinerscheidAnheuser BuschBud LightBusiness & MarketsBusiness ColumnistsDylan MulvaneyOpiniontransgendertransgenderismViewpointswoke
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Commentary There’s still no word of apology from Anheuser-Busch over their despicable ad campaign for Bud Light that featured a preposterous man mimicking women and somehow achieving notoriety within woke cultural circles. This has promoted a massive boycott not only of this beer but all beers made by the company, and a real opportunity for…
PR Expert Explains Why Bud Light Is Losing Millions With Mulvaney Ad Campaign
A public relations crisis manager said that he would not have recommended Bud Light to partner with transgender activist Dylan Mulvaney because it “goes against its brand identity.” Considerable backlash has erupted against Bud Light in recent days after Mulvaney and the company confirmed a partnership. Specially made Bud Light cans with Mulvaney’s likeness were also…
Donald Trump Jr. Calls for End to Bud Light Boycott Despite ‘Colossal Screw-Up’
Amid nationwide backlash over Bud Light’s decision to partner with a transgender activist, Donald Trump Jr. has called for an end to the boycott, arguing it isn’t worth “destroying” one of America’s most iconic companies over the beer brewer’s “bizarre” ad campaign. During his “Triggered with Donald Trump Jr.” podcast Thursday, the eldest son of…
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