NEW YORK—Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s zeitgeist, along with how major industries are faring.
This year, crypto ads and automakers are advertising less since those industries are facing problems. Major food brands like M&Ms, tech companies like Google, streaming services including Peacock and more alcohol brands have jumped in to take their place.
When Super Bowl LVII kicks off Sunday night with the Kansas City Chiefs taking on the Philadelphia Eagles in Glendale, Arizona, big marketers will be battling it out during the Fox broadcast as well….