Subscriptions have seeped into nearly every consumer industry, from TV to tacos. There are even services that help subscribers cancel all their subscriptions. But one industry has notably lagged: travel.
That could be changing.
The market for travel subscriptions has started to expand and includes cheap flights, airport lounges, luxury accommodations and high-end credit cards.
“Subscription models can add a lot of predictability to an industry that can be very spiky,” says Amy Konary, vice president at the Subscribed Institute by Zuora, a think tank focused on the subscription economy.
Travel purchases tend to be one-off and transactional. Airline and hotel loyalty programs aim to promote loyalty and benefits, but only those travelers who travel (and pay) a lot can reap the rewards. Subscriptions could turn this concept on its head by offering these benefits upfront.
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