These ads are illegal in most countries but not in the US, where 27% of people spoke to their doctor about a medical treatment after they learned about it from an ad. Do you actually believe it’s there to help you? STORY AT-A-GLANCE Research from health care advertising technology company DeepIntent revealed that 27% of people spoke to their doctor about a medical treatment after they learned about it from an ad
Earlier data found that “pharmaceutical ads can empower patients to take a more active role in researching treatments” and “advertising influences patients’ decision to follow through in taking drugs prescribed by their doctors”
The most common action that people take after viewing a drug ad is to conduct research, and this research becomes the most important factor in medication adherence — even more than the person’s own previous experience taking the drug
Marketers intend to use increasingly targeted ads via your smart TV, cellphone and desktop computer to increase drug sales even more
DeepIntent CEO Chris Paquette said in a news release, “We have evidence that more relevant advertising drives real results for our clients” Television advertisements for prescription drugs are illegal in virtually every country on the planet — but not in the U.S., where 80 such ads air, on average, every hour on Americans’ televisions.1 “Ask your doctor,” the narrators tell viewers, urging them to bring up the latest name-brand drugs at their next physician’s visit….