BERLIN—Mercedes-Benz expects strong demand for high-end cars to allow it to offset rising raw material and transport costs with higher prices, forecasting a pick-up in deliveries once chip shortages ease.
While the German automaker’s high pricing strategy is in part based on its luxury products being scarce, it could have sold more vehicles in the first quarter without pushing prices down if it weren’t for the lack of chips, Chief Financial Officer Harald Wilhelm said on Wednesday.
“In terms of the desire of wealthy people to spend the money for exceptional products, I would say there is no barrier, there is no limit,” Wilhelm said on a press call following first quarter results.
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