Starbucks is raising pay for employees across its stores in the United States but the wage increase won’t apply to unionized stores, the company said.
CEO Howard Schultz announced the move during an earnings call on Tuesday and noted that the company will also be investing in modernized training and collaboration as well as store innovation, among other things, in an effort to boost customer experience.
“What you will see is the transformation of the Starbucks customer and partner experiences,” Schultz said. “The transformation will accelerate already record demand in our stores. But the investments will enable us to handle the increased demand—and deliver increased profitability—while also delivering an elevated experience to our customers and reducing strain on our partners. And we will reintroduce joy and connection back into the partner experience.”
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