South Korean beauty industry giant, Amorepacific, has turned to the North American market and achieved remarkable results after drawing itself out of a downturn in the Chinese market.
Amorepacific said on July 21 that the company reaped its biggest benefits from Prime Day, the largest annual discount sales event for members of Amazon’s paid services that was held July 12-13, Korean news media reported.
Since the beginning of this year, Amorepacific has focused on developing its online and offline sales channels in the United States, spearheaded by its major brands such as Laneige, Sulwhasoo, and Innisfree.
Laneige led the pack in the beauty and personal care category during Prime Day and was also selected as the best-selling brand, and Sulwhasoo sold out of all the products prepared for the event….