Commentary The Snickers confectionary division of the Mars food group is the only U.S. company with a direct Beijing sponsorship deal for the 2022 Winter Olympics. Snickers failed to adjust after the United States, along with parliaments in the UK, Canada, and the Netherlands, called for an end to genocide in China against the Uyghurs. Mars persists in its China deals nonetheless. Snickers supposedly prides itself on its human rights policy, leaving the company’s candy bars with not only a bloody, but a hypocritical, aftertaste. Mars CEO Frank Reid was quoted by the China International Import Expo (CIIE) in 2019 as saying, “As a beneficiary of China’s deepened reform and opening-up policy, Mars will continue to support this strategic vision and contribute to a better world we want tomorrow.” A “better world” led by Beijing? Please, Frank. Reid apparently has no commitment to democracy or human rights. Just “opening up” …