Satellite radio broadcaster Sirius XM Holdings Inc. roped in the top architect of The Walt Disney Co. streaming service to help it broaden its appeal to audiences outside the car, the Wall Street Journal reports. Joe Inzerillo, who, as EVP and CTO of Walt Disney’s streaming unit, played a vital role in the creation and launch of the Disney + platform, is joining Sirius XM in January as chief product and technology officer. “Joe brings significant experience building and leading innovative digital platforms, and he will be instrumental as SiriusXM continues to evolve,” said Sirius XM CEO Jennifer Witz. “The Sirius acquisition of Pandora was really smart, and I think not fully capitalized on yet,” Inzerillo said, adding that there are more ways to explore bundling up the company’s content. “I don’t think we’ve fully capitalized on how to put that all together.” With 34.1 million total subscribers at Q3 …