NEW DELHI—Samsung Electronics is targeting repeat purchases from its 175 million customers in India through a new cashback credit card, a senior executive said, a move to boost sales in the critical market where it was once the top smartphone seller.
With India’s festive season underway, the South Korean electronics giant on Monday launched a new credit card with India’s Axis Bank to offer 10 percent cashback all year round to customers buying Samsung products.
Typically, such discount offers are available on e-commerce websites such as Amazon.com Inc and other brick-and-mortar stores only during the festive season or during sales….