This holiday season, retailers have curbed their deep discounts, prompting consumers to visit discount stores amid surging inflation. Black Friday and Cyber Monday sales were considered disappointing by market analysts. It turns out that promotional emails, flashy advertising materials, and the buzz over seasonal shopping were not enough to allure consumers this year. While shoppers may possess an appetite for spending on Christmas gits in 2021, industry observers concede that customers with pent-up savings may not be as aggressive in their approach as in previous years. Shoppers’ behaviors have been slightly altered in this environment. Consumers have stretched out their holiday shopping endeavors, avoided the busy crowds, and purchased goods from their sofa. One noticeable trend in the retail landscape has been businesses—large and small—refraining from offering sharp discounts. As these stores contend with a global supply chain crisis, companies are facing shortages and higher prices, and these developments are …