Commentary
Tom Peters, a management guru of the late 20th century, coined the memorable quote “under-promise—over-deliver.” His advice constitutes a well-known business strategy aimed at maintaining, extending, and satisfying a company’s customer base.
In under-promising, but over-delivering, businesses can satisfy their customers who would be pleasantly surprised and grateful that they gained more than they expected.
Peters’ quote is also capable of explaining political developments, including the lacklustre performance of the Republicans in the United States midterm elections.
For many months now, media commentators and politicians have been predicting a landslide Republican victory in Congressional elections—a red wave no less—which would decimate the Democrats….