Known for redefining surf apparel since the 1970s, Ocean Pacific clothing company co-founder Jim Jenks died March 19 in his San Diego home. He was 84.
The company became known as O.P. after its signature “super-short corduroy shorts”—worn by many Southern California surfers and skaters in the early 70s—became a trend that quickly spread throughout the rest of the world.
The Irvine-based company began as a surfboard brand by founder Don Hansen in the 60s. Jenks was working with Hansen when they together rebranded the company for apparel in 1972.
The brand went on to be one of the first to make west coast beach living into a sellable brand, with surfers the world over wearing its attire in and out of the water….