A new advertising campaign is being rolled out to encourage Australians to get the COVID-19 vaccine. The $24 million campaign will run across traditional and social media and provide information about the safety, efficacy and availability of vaccines. It details how vaccines will be rolled out to priority groups including the elderly, disabled Australians and frontline workers. Dosage requirements are also explained. The campaign comes after the Therapeutic Goods Administration approved the Pfizer vaccine as the first to be used in Australia. The vaccine rollout is expected to start in late February. Health Minister Greg Hunt described Australia as a vaccine nation, saying the country had one of the highest jab take-up rates in the world. “I am confident, given Australia’s high vaccination coverage rates, that Australians will take up a safe and effective COVID-19 vaccine in equally high numbers,” he said on January 27. “This campaign will help every …