Streaming giant Netflix is cracking down on the practice of subscribers sharing passwords with non-household members in the United States.
“Your Netflix account is for you and the people you live with—your household,” the company said in an email posted to a blog on May 23. Netflix gives two options for subscribers looking to share the streaming service: transferring the account to a new membership or paying $7.99 per month for an extra member.
Netflix’s decision comes as the company blamed password sharing for negatively affecting its business. In a January letter to shareholders, Netflix claimed that “widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business.”…