NBC’s coverage of the Beijing Winter Olympics opening ceremony saw record low numbers as compared with previous years, with just 16 million total viewers tuning in on Feb. 4. That figure is down about 43 percent compared with the 2018 Winter Olympics in Pyeongchang, South Korea, when about 28.3 million people watched, according to TheWrap, citing numbers from the Comcast Corp.-owned NBC on its TV and streaming services. NBC aired the ceremony twice on Feb. 4. For the primetime showing, about 8.7 million tuned in to watch the NBC broadcast of the propaganda-laden ceremony that was put on by the Chinese Communist Party’s (CCP) leadership and filmmaker Zhang Yimou, according to the ratings cited by Deadline.com. The numbers for the primetime broadcast are down about 69 percent compared with the Pyeongchang Games. While some outlets have blamed the pandemic and a steady decline in viewership for the Olympics, the CCP’s significant human …
NBC’s Broadcast of Beijing Olympics Ceremony Sees Record Low Ratings
February 7, 2022
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