Spotify Technologies S.A. said Wednesday it was acquiring two podcast tech platforms—Chartable and Podsights. What Happened Chartable is a podcast analytics platform, while Podsights is a podcast advertising measurement service. Spotify said it plans to solve the pain point of measurement and attribution through the acquisition of Podsights. The company said it would be able to “help advertisers understand how podcast ads drive actions that matter to their businesses.” Why It Matters Podsights and Chartable allow podcasters to include tags in their shows, which can be utilized to track who listened and to gauge the effectiveness of advertising, according to a report from The Verge. The acquisition of Chartable is reportedly more focused on podcasters than advertisers due to its SmartLinks technology. Spotify said that it had been reinforcing its podcast tool arsenal by strengthening Megaphone, a podcast tool company it acquired in November 2020,  through the recent purchase of Whooshkaa and …