This year’s holiday sales might see Small Business Saturday emerge as the most attractive day for shopping among American consumers, according to a latest survey by Bankrate.
Small Business Saturday, which follows Black Friday, was founded in 2010 by American Express with the co-sponsorship of the Small Business Administration and is an annual holiday dedicated to supporting small business operations in America. The Bankrate survey found that 59 percent of holiday shoppers are likely to shop on Small Business Saturday in 2022, which is higher than the 56 percent of people who plan to shop on Black Friday.
However, it is lower than the 66 percent who have planned their shopping for Cyber Monday. “There is always a lot of enthusiasm around Small Business Saturday,” said Ted Rossman, Bankrate senior industry analyst, according to the survey….