Commentary
For more than 25 years of writing columns and making media appearances, I’ve often discussed the importance of controlling the political narrative. It’s a key component for successful governments, and an art form unto itself.
The narrative is the messaging, or series of events, pertaining to a particular issue, policy, event, or controversy. There are times when it’s been shaped by parties and leaders. There are moments where it naturally develops on its wn. No matter how it evolves, it’s always incumbent on the government to ensure the narrative points in their general direction for as long and as often as possible….