The social media platform Threads, owned by Facebook’s Meta and being promoted as a Twitter competitor, is losing more and more users, while its leadership says that new features are coming to remedy the situation.
Threads was launched in July and hit a peak of 100 million sign-ups initially. However, it has been on a free fall for two weeks, having lost 70 percent of its daily users, meaning only 13 million people are using it daily, according to market intelligence firm Sensor Towers, as cited by The Wall Street Journal.
In comparison, Twitter has a steady number of 200 million daily active users….