German automaker Mercedes-Benz provoked anger in China for using a model with “slanted eyes” in a video advertisement. The Asian-looking female model, featuring small, slanted eyes and high cheekbones, drew criticism from nationalistic Chinese netizens upon its release via Chinese social media platform Weibo on Dec. 25. The relevant hashtag has since generated about 250 million views and 150 million comments by users. Hu Xijin, former chief editor of Chinese state-owned tabloid Global Times newspaper said he was “extremely frustrated and angry” at the advertisement. According to the paper, some netizens were not happy with the way makeup was applied on the model. “The makeup of the female model looked like slanted eyes and once again aroused a heated discussion from netizens with many blaming that the makeup reflects Western stereotypes about Asian people.” Mercedes took down the advertisement on Dec. 28, according to Chinese state media. Some Chinese internet …
Mercedes Draws Flak for ‘Insulting China’ With Slanted-Eyes Model
December 29, 2021
admin
Business & EconomyChinaChina Business & EconomyChinese RegimeCompaniesFinance & Business TiesMercedes-BenzmodelNationalismsocial controlSocial IssuesSpecial Topics
0 Comment