American toymaker Mattel has unveiled its first-ever Barbie doll representing a person with Down syndrome as part of its efforts to be more inclusive.
In a press release unveiling the new doll, Mattel said it hopes the new addition will “allow even more children to see themselves in Barbie” and “inspire all children to tell more stories through play.”
The El Segundo, California-headquartered toy company said it had teamed up with the National Down Syndrome Society (NDSS) in bringing the product to market to ensure the doll accurately represents an individual with Down syndrome and that consumers would “immediately connect” with the product….